PPC Management tips and tricks, latest news and Internet Chatter

Happy 4th of July! July 4, 2009
It’s a Saturday, so I know you’re not going to work hard today anyway. For those in the US, I hope you enjoy your hot dogs and fireworks! […]
Andy Beal
Google Added 25% to Chinese Ad Revenue July 3, 2009
After their recent skirmish with the Chinese government over Internet porn, Google China is back online. And they’re already optimistic: apparently they’re poised to announce a Q2 revenue increase in China of 25% over the previous quarter. (And in this economy, that’s not just great; that’s phenomenal!) Brand Republic reports that Google China will also see […]
Jordan McCollum
Search Ads Less Helpful than TV, Newspaper July 3, 2009
The results of a new poll from Harris Interactive indicate that Internet advertising isn’t as effective as search engine marketers would like to think. When asked what medium’s ads were most helpful in making purchase decisions, the 2500+ American respondents indicated that first television, then newspapers, then search engine ads. Internet banner ads fared […]
Jordan McCollum
Google AdWords & Ad Planner Get the Mary Kay Treatment July 3, 2009
In addition to some minor changes with the blog search interface, Google has been busy updating both the Google Ad Planner and Adwords interfaces. The AdWords updates are in response to feedback Google has received since it introduced a new look last month. About the only thing that appears to be truly an "update" is a [...] […]
Andy Beal
Google Blog Search, Now With Added Mediocrity July 3, 2009
Google has updated the homepage to Google Blog Search, but it seems more like a knee jerk reaction to other web sites, than true innovation. Take for example the new “Hot queries” section. It highlights the search terms currently most active on Google Blog Search. It sounds like a good idea, but ends up looking like [...] […]
Andy Beal

3 Things to Address Before You Spend a Dime on PPC Management

28/05/09

So you own your own business. Congratulations!
Maybe you’re an online shoe retailer or a brick-and-mortar clothing store with a website. You could be a Fortune 500 company or a youth marketing agency looking to increase traffic to your site with the hopes of boosting sales and expanding your clientele. In any case, by now you’ve [...]

5 Questions to Ask Before Hiring a PPC Management Firm

28/05/09 | 0 Comments

So you own your own business, and you’re considering putting some money towards pay-per-click advertising. Maybe you’re completely new to PPC or maybe you’ve had a little experience and realized it is far too time-consuming and complex to attend to on a daily basis. Either way, be aware a mismanaged PPC campaign can be quite [...]

PPC Management stories and information posted to help consumers

18/05/09 | 0 Comments

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3 Things to Address Before You Spend a Dime on PPC Management

28/05/09

5 Questions to Ask Before Hiring a PPC Management Firm

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