Cup of Joe: Changing Culture February 4, 2012
Last week I talked about how marketers should leverage culture to promote brands. Today I would like to talk about why we also can (and should) change culture. As I watched the video above I couldn’t help but ask myself, “Is marketing changing culture? Or is culture changing marketing?” Or in other words, are these […]
Joe Hall
What’s the Fastest Growing Online Ad Format? Video! February 3, 2012
Video may have killed the radio star, but it’s working wonders for the online ad business. According to eMarketer, video is showing the highest spending growth numbers of any category. Last year video went up 42.1% and it’s expected to keep in the double-digits for the next few years. More spending, means claiming a larger […]
Cynthia Boris
Why Social Media is Like High School and Other Interesting Facts February 3, 2012
The Integer Group and the Coca-Cola Retailing Research Council understand the importance of social networking in marketing. That’s why they’ve dedicated themselves to making sense of it all, beginning with a five-part series called entitled Untangling the Social Web: Insights for Users, Brands and Retailers. The first part is available right now (it’s free) […]
Cynthia Boris
Facebook’s Real Problem in Just 44 Words February 3, 2012
There is a lot talk about Facebook. The billionaires, the millionaires, the speculation, the complaining, the changes. You name it, the list goes on. Of everything I have read, one quote summarizes it all from Wall Street Journal article. It comes from Veronica Stecker the media manager for Omaha, NE based retailer Gordmans. Simply put […]
Frank Reed
Super Bowl Social Media Pitfall for Athletes February 3, 2012
With the Super Bowl being this weekend and the fact that two major metro teams, the New York Giants and the New England Patriots, are participating there is A LOT of press coverage. Usually the Super Bowl hype is overbearing but even to this sports fan (and New York Giants fan) this one is getting […]
Frank Reed