Hyper-Local News Site Offers Production for Promotion July 30, 2010
With cable nearly obliterating all signs of local programming on TV, one news outlet is taking it online with an interesting marketing plan to boot. In an interview with HyperlocalBlogger, James Macpherson details his plans to air 16-hours a week of original programming on his local news site Pasadena Now. The programming will include a […]
Cynthia Boris
Google Confirms That SEOs Are Smarter Than It Is July 30, 2010
I’m not going to add any context to this quote from a Google employee–it would totally ruin the buzz you’ll feel for the rest of the day! I can assure you that the last thing we want is for the business who hires the best SEO to win a better slot. But, the SEOs are, […]
Andy Beal
ComScore Report Says Divas Drive the Dollars July 30, 2010
Divas drive the dollars. That’s according to a new report from ComScore called Women on the Web: How Women are Shaping the Internet. The study shows that women spend 20% more time on retail websites overall than men. Not surprisingly, they lead in sales in every category except Computer Hardware/Software, Electronics, Sports/Outdoor and Music to a […]
Cynthia Boris
Google Opens Places API to Developers of Check-In Services July 30, 2010
If Google were to put itself in to the geo-location game right now there may be some real howling about Google and world domination. Well, leave it to Google not to be completely out of any game. In the case of the check-in craze that is being pioneered by foursquare, Gowalla, Loopt and others, Google […]
Frank Reed
Google is Crushing It In Mobile Search Share July 30, 2010
While Google struggles with a lot of issues because of their high profile involvement in just about everything, they are still the king of the search mountain by a country mile. This is obviously not news but how that domination extends into the mobile search world is still a bit stunning. According to Pingdom, based […]
Frank Reed

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3 Things to Address Before You Spend a Dime on PPC Management

So you own your own business. Congratulations! Maybe you’re an online shoe retailer or a brick-and-mortar clothing store with a website. You could be a Fortune 500 company or a youth marketing agency looking to increase traffic to your site with the hopes of boosting sales and expanding your clientele. In any case, by now [...]

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